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Gülbaba Music

Journey of a creative enterprise with 10 years of experience to redefine their business model and get investment.

TEAM BOOTCAMPS: STRATEGY

Gülbaba Music

A 5-day innovation bootcamp spread over 3 months with 2 co–founders of Gülbaba Music. In a changing industry, they have redefined themselves and explored a new community–based and content–focused model and got investment.
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01

UNDERSTANDING 

EMERGING FUTURE

  • Make sense of local and global music industry context

  • Analyzed trends 

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02

RECONNECTING WITH

GÜLBABA'S ESSENCE

  • Make sense of their work experience as Gülbaba and capture company’s strengths 

  • Reconnected with the inner purpose of the founders and reshaped the company purpose accordingly

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04

GETTING READY

TO CONVINCE

  • Creating a pitch document

  • Rehearsals

REDESIGN

AND PLAN

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03

  • Design a new business model 

  • Prepare a business plan and its budget 

  • Create a short & medium term action plan

STEPS OF GÜLBABA'S JOURNEY

Two founding partners in search of renewal for their business to become a global player decided to redesign their model to adapt in changing music industry.
 
In a dialogue space, they synthesized their experience together, and global and local trends; redefined their personal and professional purposes.
Based on that sense–making, they reshaped their business model and planned how to implement their transition over 2 years.
Starting from redefining company’s products and services, Gülbaba Music’s co-founders created short and long term action plans. Finally, they prepared their investor pitch and got invested!

OUTPUT

New business model. Short–medium term action plans.

IMPACT

Gülbaba music

received investment.

framing

BRIEFING 

SESSION

rehearsals

OUR ROLE

COLLABORATORS

Innovation Bootcamp Design

One–on–one Facilitation

Duygu Kambur | Business Strategy

BuÄŸra Çelik | Business Strategy

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PROCESS

It is important to feel “home” in order to focus and grow your
business (and yourself). We designed and facilitated a highly flexible
and harmonious flow of 5 one–on–one sessions according
to the two co-founders’ rhythm.
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