GIZ: Madad Labs III

Journey of a women's community to become mediators of social inclusion through developing businesses.

INNOVATION LABS

GIZ | MADAD Lab III

A 4-week innovation program that aimed to 
improve the dialogue between Turkish and 
Syrian women and to ensure that participants
improved their business or projects through 
Human–Centered Design methodology. 
6 teams out of 12 were awarded with seed funding and implemented their projects.
01

SEEDING

THE COMMUNITY

  • Shared stories and bonding in a safe space.

  • Learned from each others’experiences.

03

MAKING IT REAL

WITH DESIGNERS

  • Worked with visual designers to create prototypes of the selected features of product / service.

04

CLARIFYING 

THE ROADMAP

  • Defined concrete steps for implementation and budgeting

TIME TO INSPIRE:

GETTING ON STAGE

  • Crafted their story and      business idea

  • Created a pitch desk and presented it to jury

05
02

DEVELOPING BUSINESS IDEA WITH HCD

  • Reframed their business ideas following Human–Centered–Design approach.

  • Created the first draft

6 teams have

been funded.

PROTOTYPE SAMPLES

Participants collaborated with visual designers to bring their ideas to life.

PROCESS

We conducted a 6-month multi-stakeholder process to provide the 4-week efficient ara space where participants will feel safe. We worked closely with GIZ and all collaborators at all steps starting from open calls to the selection criteria, from applicant interviews to reporting.

BEIRUT

REGIONAL

MEETING

process design

reporting

team coaching

bootcamp

open call and selection

OUTPUT

12 prototypes of projects and businesses including project plans and pitch decks.

IMPACT

 PARTICIPANTS' JOURNEY

38 people from 4 different cities in Turkey came together in Istanbul to develop first MVP’s for their project/business ideas focused on social inclusion and gender equality. Through intensive hands-on learning experience, participants followed Design Thinking methodology from problem definition to prototyping. They created their first prototypes with graphic designers, digital designers & illustrators. 

 

In one-on-one coaching, they crafted their business stories and prepared for pitching their business ideas to the jury.

At the end of our journey together, the participants developed their MVP of their social projects/business, got equipped with a toolbox consisting of various tools ranging from defining design problems to creating business plans. They learned from each other by sharing their experiences and resources, and grew as a community.

PROJECT

FRAMING w/ 

GIZ, imece,

CrossChange

PITCHING 

DAY

OMAN

REGIONAL

MEETING

OUR ROLE

Innovation Curriculum Design

Curriculum Facilitation

Innovation Tools Design

Team–Coaching

Process Design and Management

imece | Network Partner

CrossChange | Process Management Partner

Cansu Kırçan | Project Coordination

Bahar Orçun | Project Coordination

+ 6 visual designers

COLLABORATORS

READY FOR YOUR JOURNEY?
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ADDRESS

ATÖLYE – Silahşör Caddesi, Birahane Sk.

No:1, 34381 Şişli / İstanbul Turkey

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