GIZ: Madad Labs III
Journey of a women's community to become mediators of social inclusion through developing businesses.
GIZ | MADAD Lab III
A 4-week innovation program that aimed to
improve the dialogue between Turkish and
Syrian women and to ensure that participants
improved their business or projects through
Human–Centered Design methodology.
6 teams out of 12 were awarded with seed funding and implemented their projects.
Shared stories and bonding in a safe space.
Learned from each others’experiences.
MAKING IT REAL
Worked with visual designers to create prototypes of the selected features of product / service.
Defined concrete steps for implementation and budgeting
TIME TO INSPIRE:
GETTING ON STAGE
Crafted their story and business idea
Created a pitch desk and presented it to jury
DEVELOPING BUSINESS IDEA WITH HCD
Reframed their business ideas following Human–Centered–Design approach.
Created the first draft
6 teams have
Participants collaborated with visual designers to bring their ideas to life.
We conducted a 6-month multi-stakeholder process to provide the 4-week efficient ara space where participants will feel safe. We worked closely with GIZ and all collaborators at all steps starting from open calls to the selection criteria, from applicant interviews to reporting.
open call and selection
12 prototypes of projects and businesses including project plans and pitch decks.
38 people from 4 different cities in Turkey came together in Istanbul to develop first MVP’s for their project/business ideas focused on social inclusion and gender equality. Through intensive hands-on learning experience, participants followed Design Thinking methodology from problem definition to prototyping. They created their first prototypes with graphic designers, digital designers & illustrators.
In one-on-one coaching, they crafted their business stories and prepared for pitching their business ideas to the jury.
At the end of our journey together, the participants developed their MVP of their social projects/business, got equipped with a toolbox consisting of various tools ranging from defining design problems to creating business plans. They learned from each other by sharing their experiences and resources, and grew as a community.
Innovation Curriculum Design
Innovation Tools Design
Process Design and Management
imece | Network Partner
CrossChange | Process Management Partner
Cansu Kırçan | Project Coordination
Bahar Orçun | Project Coordination
+ 6 visual designers